Since our founding in 1961, WWF has been committed to protecting nature and its resources. We understand that nature is our planet’s greatest asset, intrinsically linked to human survival — and that it needs our help. Our work to reverse nature loss and conserve biodiversity has never been more urgent. As the world’s leading conservation organization—with offices on six continents and in nearly 100 countries—our global reach includes the world’s most critical forests, river systems, wetlands, savannas, and ocean habitats. By conserving these places and supporting sustainable livelihoods within them, we can keep the Earth in balance for people, wildlife, and the planet.