Businesses Get New Route to Back 30x30 Nature Goals with Launch of 30x30 RESTORE Unit
In light of the TNFD 2025 Status Report, which underscores growing corporate recognition of nature’s financial materiality and the urgency of integrating biodiversity into business strategy, a new high-integrity nature credit has been launched to give companies a credible way to invest in large-scale UK nature restoration.
The 30x30 RESTORE Unit, born out of a partnership between 30x30 UK and Restore, represents an opportunity to support verifiable nature restoration delivered against detailed ecological management plans. Each Unit is designed to align with the UK’s 30x30 ambition*, ensuring that corporate investment translates directly into measurable progress towards the world's biggest conservation commitment of protecting 30% of land for nature by 2030.
30x30 UK exists to cultivate the conditions that turn the UK’s 30x30 ambition into reality. As part of that, they work with businesses to channel corporate capital into the projects that count, building partnerships that take nature recovery out of policy papers and onto the ground, reflecting the increasing importance of biodiversity frameworks and ESG priorities for companies.
Restore provides the delivery engine on the ground, implementing long-term projects that restore habitats, strengthen ecosystem services such as clean water and carbon storage and engage communities. Rather than targeting narrow or prescriptive outcomes, Restore designs projects that allow ecosystems to recover their full complexity and natural processes to re-establish. This approach reflects the deep expertise of a team of lifelong naturalists and land managers, who understand that lasting biodiversity gains come from giving nature space to express itself. It is this philosophy that underpins the design of the 30x30 RESTORE Unit, ensuring that every investment delivers genuine ecological integrity on the ground.
Nicky O’Malley, CEO at 30x30 UK, said:
“Investment in 30x30 RESTORE Units represents immediate action towards the 30x30 UK goal, enabling organisations to demonstrate leadership in nature restoration. By taking tangible, verifiable action now, businesses are not only making a positive impact but are also strategically positioning themselves in alignment with emerging global standards.”
The scale of the challenge is stark. Almost half (47%) of companies on the London Stock Exchange are highly or moderately dependent on nature, while globally 55% of GDP relies on it. The UK economy itself is underpinned by natural resources like clean air, water and food. Yet only 3% of UK businesses currently monitor nature or biodiversity risks, and nearly two-thirds (64%) have taken no strategic action to protect the environment. This imbalance between dependence and preparedness represents a significant risk to business continuity and investor confidence.
Gil Martin, Commercial and Natural Capital Director at Restore, said:
“Nature is the backbone of every economy, yet too often the corporate world treats it as optional. At Restore we believe that by treating nature like any other strategic asset, companies can not only protect themselves against mounting risks but also unlock opportunities for brand enhancement, innovation and long-term growth. The choice is simple: act now and build resilience or wait and watch the costs rise.”
For ESG and sustainability leaders, the 30x30 RESTORE Unit offers a high-integrity mechanism to address both sides of the equation: reducing exposure to nature-related risks while capturing the opportunities that come with leading on nature. By investing now, businesses can demonstrate climate and nature leadership, strengthen brand reputation, and align with a future economy where resilience and restoration are non-negotiable.
*Each unit originates from projects that have been reviewed by 30x30 UK against DEFRA’s published ‘30by30 on Land’ criteria.
ENDS
About RESTORE
RESTORE is a nature restoration company delivering large-scale ecological restoration by working with landowners, companies, and investors to bring nature back and unlock its value. The company provides upfront funding and expertise for end-to-end restoration, helps companies meet ESG goals through credible UK-based nature credits, and offers investors access to a growing pipeline of high-integrity, impact-driven projects.
Founded by a team of lifelong naturalists, RESTORE was established out of a shared belief that nature recovery in the UK should not remain a niche conservation goal, but a mainstream land use and investment strategy. The company was seeded through the success of Rebirding, a landmark book written by the founder, Benedict Macdonald.
About 30x30 UK
30x30 UK is a non-profit dedicated to turning the UK's commitment to protect 30% of its land and sea for nature by 2030 into a tangible, nationwide movement. We bridge the gap between ambition and action by making it possible for businesses to invest in nature with confidence. We bring best-in-class opportunities to take credible action, set along three clear pathways: engaging teams through local volunteering, building operational resilience by supporting nature-based solutions, and aligning with flagship projects to strengthen reputation.
We believe that a thriving natural world is the foundation of healthy communities and a resilient economy, and through connecting businesses to high-integrity projects, we ensure investment delivers a strong return for both nature and business.
For the public and landowners, we campaign for awareness, put vital nature projects on the map, and ensure local action gets national attention. We want to connect business, and passionate people with a bold national commitment into a shared movement for a nature-positive future.