Matt oversees Royal Mail's strategy to advance its sustainability agenda across the UK business, including its ambition to achieve Net-Zero emissions by 2040. His perspectives have been forged through 15+ years of in-house and agency experience in the corporate sustainability field both in the UK and the Netherlands. In a world in which sustainability is being increasingly framed as conflicting with people’s best interest, he argues that there is an urgent need for its proponents to reframe the discussion and re-discover its strategic relevance.