A globally recognised pioneer in circular economy innovation and sustainable technology, Parm has been advancing circular models for nearly 3 decades.

Since 2002, he has led the development of groundbreaking redistribution strategies and manufacturer approved programs that have reshaped how mobile devices are recovered, repurposed, and returned to global markets. Today, Sunstrike is widely regarded as the world’s “go to” partner for manufacturer approved second life devices, working closely with leading network operators, retailers, insurers, and OEMs.

Parm’s expertise spans the circular economy, sustainable telecoms, recommerce, supply chain transformation, digital inclusion, leadership, and the scaling of high impact global businesses. Under his leadership, Sunstrike has accelerated the industry shift toward circular and responsible consumption, demonstrating that commercial success and environmental responsibility can not only coexist, but thrive together.

Guided by a philosophy of servant leadership, Parm focuses on how to meaningfully serve all stakeholders, from customers and partners to communities and the planet. He remains driven by a core belief that access to quality technology should be universal, and that circularity will play a defining role in shaping a more sustainable future.