Parm Dhillon is the Managing Director for Europe at Sunstrike, the largest physical stockholder of Second Life Apple mobile devices worldwide. With nearly three decades in telecoms and sustainable technology, Parm has been a pioneer in circular innovation long before it became industry convention. Since 2002, he has led the development of groundbreaking redistribution strategies and manufacturer approved programs that have reshaped how mobile devices are recovered, repurposed, and returned to global markets. Today, Sunstrike is widely regarded as the world’s “go to” partner for manufacturer approved second life devices, working closely with leading network operators, retailers, insurers, and OEMs.

Parm’s expertise spans the circular economy, sustainable telecoms, recommerce, supply chain transformation, digital inclusion, leadership, and the scaling of high impact global businesses. Under his leadership, Sunstrike has helped accelerate the shift toward more sustainable consumption models, demonstrating that commercial success and environmental responsibility can not only coexist but thrive together.

Guided by a philosophy of servant leadership, Parm focuses on how to meaningfully serve all stakeholders, from customers and partners to communities and the planet. He remains driven by a core belief that access to quality technology should be universal, and that circularity will play a defining role in achieving that future.