Sanne van Keulen is Head of Brand & Identity at Triodos Bank, a leading sustainable bank committed to making money work for positive social, environmental and cultural change. In her role, she shapes how Triodos Bank translates its mission into a clear and credible public voice, aligning brand, values and impact across markets. With over 15 years of leadership in sustainability advocacy, civil society movements and finance, Sanne brings a strong perspective on the power of narrative, purpose and leadership in driving systemic change. She is a passionate advocate for the role businesses can play in accelerating climate action - not just by reducing harm, or in the case of Triodos Bank accelerating transitions and financing positive change, but by actively speaking out about the need to build a just, regenerative economy.