Matt Juden-Bloomfield, Head of Sustainability at Lidl GB, leads the organization’s strategy to achieve it's ambitious sustainability targets, including Lidl’s commitment to reduce operational food waste by 70% by 2030. Matt oversees high-impact workstreams ranging from large-scale decarbonization to the integration of circular economy principles across the retail value chain, to educating Britain's kids on healthy eating via Lidl Foodies.

Named as one of the edie 100 sustainability leaders in 2026, Matt manages Lidl GB’s broader ESG strategy, with a focus on enhancing investments and providing better support for British communities through Lidl’s dedicated programs. A proponent of the better use of data to drive impact, he brings a diverse background in impact evaluation and purpose strategy, having held previous roles at Deloitte in their Global Purpose Office and leading the RPA for Good initiative at Blue Prism.

Matt holds an MSt in Sustainability Leadership from the University of Cambridge and lives in London with his husband.