Flawsome! began as a story of saving surplus and wonky fruit when founders Karina and Maciek discovered 1/3 of all produce grown ends up going to waste because of how it looks.
Growing up picking apples from his nan’s orchard, Maciek knew perfect produce didn’t exist, fruits grow how they want to, but supermarkets didn’t want the wonky ones. So they were discarded leaving farmers with a loss of income.

With a mission to change perceptions of wonky fruit, tackle the food waste issue and support the farmers who grew the produce, Karina and Maciek began Flawsome! A sustainable cold-pressed fruit juice drinks brand that made wonky fruit the hero! We craft naturally delicious cold-pressed drinks from wonky and surplus fruit, turning nature’s quirks into sustainable, healthy choices for adults and kids. Join us in embracing “The Wonky Way” – where every sip supports a more sustainable planet.

Since becoming a B Corp, we’ve saved almost 4,000 tonnes of wonky and surplus fruit—that’s 65 million pieces! To put it into perspective, that’s like 331 double-decker buses.