Small99 empowers the 99% of micro businesses in the UK with carbon reduction plans. Having spent a decade working with and in small businesses, Adam understands the challenges owners have with limited resources and time. Most owners feel overwhelmed with the amount of information about net zero, and Small99 was founded to cut through all the noise. With 99% of the economy made up of small businesses, Small99 provides practical guidance on how they can reach net zero quickly and accelerate the transition to net zero. They have a goal to guide 1 million businesses to net zero by 2025. Adam also founded People Planet Pint, and People, Planet Pastry, which has grown to over 100 cities across Europe in just 18 months, bringing together over 10,000 people to learn more about what they can do locally in an informal setting.